Hi. I’m Nate. I build WordPress plugins and themes for restaurants. I want to tell you a little bit about who I am and why I think I’m different from some of the other WordPress shops out there.
I’m a developer at heart. I’ve been frustrated by poorly coded plugins and themes. My sites have crashed from bad updates. And I’ve had to wrestle with large, bloated plugins that slow my site down.
I developed priorities as a WordPress coder before I acquired priorities as a business owner. And that’s changed my perspective.
With every plugin I build I think carefully about how another developer — another me somewhere — might want to extend it, modify it, push it to it’s limit. As a result, I’ve built a suite of plugins that make heavy use of hooks to ensure they’re very extensible for a qualified developer.
Also, I know how difficult it can be to find a free plugin that isn’t total rubbish. I built a business in which my free plugins are a vital part of my business model. All of my commercial plugins rely on my free plugins. If they’re not up to par, everything else I sell suffers.
And finally, I build products which are small, lightweight, and able to do their job without causing a huge impact on other plugins or themes you may be running. That often means that I offer fewer features than some of my competitors. But by offering less, I’m better able to guarantee the quality of what I do offer.